While 2020 has been a year of challenges, it has also been a year in which y’all and so many others out there have come together to support each other as neighbors, friends, and community members. We at Recover express gratitude for this and have also been working to do what we can, where we can.
COVID-19 has been a stark reminder that over half of the U.S. workforce is in small business. At Recover, most of our apparel and accessories are made within a 250 mile radius of Charlotte. The materials and entire supply chain reside in that radius as well. It is so important that we are there for small businesses, both in the good times and the extremely challenging. This year, there is an optimal opportunity to use holiday spending for initiatives and buying that supports local and small businesses within your home town and the USA.
When COVID-19 hit the U.S. hard last spring, small business owners were among primary groups that were immediately impacted in terms of sustainability and livelihood. We at Recover could feel it, and many of our co-brand partners and small business owning community members could too.
After connecting with Recover’s many small business partners, the Recover team decided to take immediate action and set up a Support Local Recover Tee fundraiser to put together some small amount of funding to send the way of our heavily impacted small business partners in order to help contribute to paying their basic costs during these challenging times, and ultimately contribute in some way to them being able to reopen their doors when the time came.
By creating the #SupportLocal Initiative, Recover is able to distribute $10 from every shirt sold directly to a small business that partners with Recover on a fundraising tee shirt campaign. These funds provide some immediate operating relief to keep our small business community on its feet right now, and supports them to continue to serve our communities in their own unique ways in the future.
- Recover has co-launched over 110 online fundraisers featuring Recover tees available for purchase with part of the proceeds going to a cause, organization, or small business during this time.
- Over 7,000 Recover shirts have been sold through our #SupportLocal Initiative
- Over $70,000 has been raised for our Small Business Partners
Whether supporting local through purchases of locally-made Recover apparel and accessories, of our co-launched fundraiser tees, or at eco-friendly and socially-responsible small businesses in your area, let’s work together to grow support for small businesses during this challenging time! Happy Holidays!