Striking the coast near Wrightsville Beach, N.C. as a Category 1 hurricane last fall, Florence downpoured over 40 inches of rain in some parts of the Carolinas, leading to extensive catastrophic flooding, the evacuation of more than 1 million people, and significant damage to the region.
When Hurricane Florence was projected to hit the Carolinas’ coast on Friday, September 14 and pummel inland throughout the weekend, Recover teamed up with Visit N.C., an established Recover partner. Quickly putting thoughts together, the team designed the #CAREolinas Recover Tee and worked through the weekend to set up a fundraiser. Recover committed that 100% of the proceeds from sales of the shirt would go to the North Carolina and South Carolina disaster relief funds.
Almost immediately, the Carolina Panthers partnered with the fundraiser. During his Monday press conference, Panthers Head Coach Ron Rivera wore the #CAREolinas Recover Tee, announcing the Recover tee fundraiser and that the team would help in any way they could to support the Carolinas’ recovery efforts.
In the time of need, everyone joined to help. By October 1, Recover fulfilled a rush on production and shipment of 10,000 individual orders of the shirts. In addition, the Carolina Panthers purchased 3,000 #CAREolina Recover tees to sell at the Bengals game and sold out. In total, the tees raised $130,000, which was directly donated to the Hurricane Florence North Carolina and South Carolina disaster relief efforts.
From Recover, thank you to the NC and SC Disaster Relief Funds, efforts, and volunteers, the Carolina Panthers, Visit North Carolina, Discover South Carolina, and the support and resilience of individuals and communities throughout the Carolinas and beyond.