Music. For all the rhythms, melodies, vibrations, and lyrics, it’s hard to put into words why we love it, but we do.
Engaging in the love of music is an integral part of being human, and it’s also an integral part of Recover. In January 2016, Recover started the Recover Artist Development (RAD) program to highlight and support up-and-coming artists. The artists provide the design, Recover provides the apparel, and everyone discovers great music while the word about sustainability spreads.
In addition to supplying shirts for RAD artists to sell while they are on the road, Recover also hosts regular concerts at its flagship store in Charlotte as part of the RAD Acoustic Series. The concerts provide an intimate living room setting where artists are able to showcase their work and engage with fans. And of course, in true Recover style, we always work with local craft beer partners at the concerts.
Whether we’re working in the Recover warehouse, designing a new shirt, driving to the mountains, or enjoying a night out with friends, music is always playing... from the stereo to the stage. RAD is our way of cultivating that undefinable thing about music that we all love.