A brand "refresh" involves significantly more than just tossing a new logo on the website. As Recover continues to roll out updates to our brand (including updated logo, tagline, visuals, voice, tone, brand positioning, etc), we sit down with Ashley Graj, principle at Graj + Gustavsen, to talk through the process and inspiration behind the brand refresh and what is means to truly be the "RESPONSIBLE COMPANY FOR EVERYONE"