You’ve likely seen us use the now trademarked term HyperLocal™ on our website, social media, and even on our newly released Socks. It’s a term that differentiates us from the rest of the global fast fashion industry. It's a wildly more responsible approach to producing environmentally positive products in a more sustainable way. It’s a concept that we are extremely proud of and something we don’t take lightly. It’s a no-brainer for a more sustainable approach to business. But what does it actually mean?
Hosiery mill located in Lexington, NC
HyperLocal™ refers to our intentionally condensed supply chains in the US Southeast and Central America that operate on extremely localized scales. Committing to this HyperLocal™ approach drastically reduces the environmental impact from transportation related CO2 emissions, minimizes lead times and costs, and allows us to support local communities where we all live, work and play.
To put things into perspective, the average fast fashion and mass produced t-shirt travels 17,000 miles from raw material to finished product. That’s equivalent to traveling from New York City to London … 5 times!
Top: Kitting mill located in Statesville, NC - Bottom: Cut and sew facility located in Swainsboro, GA
In comparison, all of our US Made products are created entirely within a 250-mile radius of our HQ in North Carolina. If you haven’t watched it yet, we created a short film entitled “Local Supply Cycle” where we rode bikes along our supply chain, in a single day, to show the massive difference of shipping product back and forth across vast oceans multiple times.
Top: Sewing department in El Salvador - Bottom: Finishing department in El Salvador
What’s even more impressive is that our Central American Supply Chain is condensed into a microscopic radius of only 10-miles from raw material to finished product. This can also be viewed in our “Vertical Manufacturing in El Salvador” film.
Taking it a step further, once those items are completed they travel from El Salvador to our Distribution Center in the US Southeast which is roughly 1,000 miles LESS than a product being shipped from parts of the west coast.
Distribution, Print, & Embroidery facility in Mableton, GA
When you see us use the term HyperLocal™, know that we’re not only making quality and sustainable apparel out of 100% recycled materials (and 100% recyclable), but we’re also taking an intentional approach with HOW we make those products to further reduce our environmental impact.
We invite you to join us in participating in a more responsible way of buying clothing and help us deliver on another brand phrase and phrase that you will see us using … “Together we’re helping the Earth Recover”.
